AyurRang
AyurRang joins two words: Ayurveda and Rang, which means colours.
We show Ayurveda as it really is, a network of intelligent ideas and
research-based medical knowledge. We show it in all its colours. That is
where our tagline comes from: Hues of Ayurveda.
Ayurveda is generally very underrepresented in the fashion world.
Students and doctors learn deep concepts every day, but have no way to wear
their wonder. AyurRang turns those ideas into Ayurveda t-shirts that start
conversations over coffee, and that they feel proud to wear.
Our Mission
Make people in the Ayurveda field proud and happy to wear their subject. Make them smile at every design. Create a sense of wonder and curiosity in everyone else.
Our Vision
Bring Ayurveda into the mainstream conversation. Remove misconceptions by spreading authentic knowledge through art.
A Story in Every Print
Every t-shirt begins with a real concept from the Ayurvedic texts. It is checked for accuracy, then turned into bold and witty art. Some designs carry inside jokes for the Ayurveda community. Others spark curiosity in everyone new to it.
About us
Welcome to AyurRang, Hues of Ayurveda, where Ayurveda meets art, fashion and everyday living.
Founded by a Vaidya, for the Vaidyas, AyurRang was born with the intention to mainstream Ayurveda.
We’re creating a contemporary Ayurveda-inspired lifestyle brand that turns the ideas, language and philosophy of Ayurveda into things you can wear, use and flaunt. With a little bit of wit and a whole lot of colour!
Why not wear your favourite Ayurvedic concept on a T-shirt?
Why not carry your daily dose of Ayurveda on a notebook?
Why not turn an idea into something that makes someone stop, smile and ask, “Wait… what’s that about?”
With the language, symbols, concepts and stories of Ayurveda, we create products that feel relevant today.
Our mission is to inculcate a sense of pride in the Ayurveda community and curiosity in others to know about us.
This is more than merchandise. This is a canvas to express yourself.
Wear your Nature
Meet the founder
AyurRang was founded by Dr. Arundhati, an MD in Ayurveda, MS in Psychotherapy, and someone who has long believed that the basics of Ayurveda should simply be part of growing up.
For her, Ayurveda was never just a degree or a profession. The more she studied it, practised it, and worked with people across different clinical settings, the more she found herself thinking: Why don’t we all know this?
And then there was the other side of it.
Tell someone you practise Ayurveda, and sooner or later, you hear a myth, a misconception, an amused question, or an assumption.
For a science of life with such a rich and thoughtful understanding of how we live, Ayurveda was somehow still having to explain itself.
She decided to change that.
She wanted more people talking about Ayurveda, not in overly serious conversations or lectures, but openly, curiously and proudly. She wanted Ayurveda to step outside clinics and textbooks, and become part of everyday.
And somewhere between that love for Ayurveda and the desire to see it represented differently, AyurRang was born.
Because shouting from rooftops can only get you so far.
But art can make someone look twice.
Design can make someone curious.
And something you wear can start a conversation with a complete stranger.
That is what AyurRang hopes to do.
Wear the Sanskrit word on your T-shirt and let someone ask what it means. Carry a little bit of Ayurveda into your everyday life. Talk about your subject proudly. Tell people why you chose it. Tell them how fascinating, and yes, cool, Ayurveda actually is!
AyurRang isn’t about putting Ayurveda on a pedestal.
It’s about bringing it into conversations, wardrobes, homes and life.
Because if there is one thing Dr. Arundhati believes deeply, it is this:
Ayurveda deserves to be known, understood, and worn with pride.